The most beautiful chinese actress Li Bingbing became in 2012 the new face of Gucci in Asia.

As commented by Li Bingbing, “Many people believe that fashion and environmental protection don’t go together. In reality, more and more people in the industry are integrating environmental protection into their designs, with green initiatives growing in importance as themes and elements. In this context, Gucci Timepieces & Jewelry is already making long strides along the path of environmental protection.

Along with my charitable organization, L.O.V.E, I have partnered with Gucci Timepieces & Jewelry to present this Bamboo collection. It is an immense honor and very exciting for me to be able to share these important values within the fashion industry. Through my involvement in environmental campaigning over the past few years, I have come to realize that environmental protection needs to find a way into people’s hearts. They need to be in awe of nature; to appreciate and love nature’s beauty.”